Loved by parents and children alike and praised in the media for boldness and creativity, the Icelandic brand Ígló&Indí has since 2008 offered parents and children an ever-growing collection of clothes with a fresh take on children’s fashion – representing the best that childhood has to offer.

The brand’s philosophy is simple: Playful and Practical. To create stylish pieces with comfort and quality in mind, promising bursts of colour and graphics that engage children’s imagination and positively influence the way they look, feel, play and explore the world.

Every garment has been carefully designed to be an ‘everyday favourite’ using only exceptional fabrics to ensure maximum wear and tear resistance.


Helga Ólafsdóttir is the founder, head designer and manager of all design development at Ígló. Helga has a degree in fashion design from Copenhagen, Denmark but being a true globetrotter at heart she furthered her studies in both London and Milan. 

“I love designing kids wear. Every child I meet is an inspiration. I admire their honesty, purity, humor and their natural joy of life.”

Children’s comfort is the underlying principle behind every design where fashion meets comfort with a touch of whimsical playfulness thrown in.

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