The Child Hood is a place where your kids can be kids and look good doing it! Our brands have been carefully curated, ensuring that all pieces are playful yet stylish and made from durable fabrics to allow your little ones the freedom to be themselves. The Child Hood represents a cross section of local and international talent with a passion for making fun and affordable clothing. 

Prior to having a family, I ran an online boutique selling women's designer labels. It was a rewarding experience and my first foray into the hectic world of running a business. However, following the birth of my first son, I decided to focus my efforts into being a full-time mum. Fast forward a few years and I now have three beautiful children who I love and adore but I also felt ready for a new challenge.  

Watching the crazy antics of my kids and their friends, I felt that the playfulness and energy of children should be reflected in the clothes they wear. So this is how The Child Hood came to be. With a focus on current trends, The Child Hood has all the brands and styles to keep your littlies comfy and trendy.