My Cart


PLAY etc

Introducing our playful brand for girls and boys. Fun and timeless designs; quality fabrics; ethical production and easy to wear.
Based in sunny Bondi Beach. We like fun, so our designs are bright and playful and most importantly, they’re easy to wear.  We got rid of as many buttons, zips and annoying clasps as possible so kids can dress themselves and parents can have an extra two minutes of peace in the morning.  We like to think of our clothes as little memory makers – that favourite dress she’ll remember forever. We’re inspired by the good old days of our own childhood, the fun times spent with friends and the excitement over simple things.

  • Sort by